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PUBLIC RELATIONS SPECIALIST

Highly motivated and knowledgeable with five years of experience in marketing, business development, events planning, public relations, and proposal writing. Began in Journalism with a passion for storytelling and commitment to the community. Enjoy working with businesses to share stories to impact local communities to create change. Able to self-manage, thriving in a fast-paced, open, and collaborative environment. Has a positive and flexible attitude. Offers creativity, resourcefulness, analytical and strategic skills to all integrated communications efforts. Strong attention to detail, and a desire to drive results. Excellent communicator, dedicated, team-oriented, independent, and teachable.

 

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FREELANCE EXPERIENCE

Social Media Management                                                                                                             April 2021 to Present

Excellence by Design Education Center                                                                                         Dallas, TX  (Remote)

• Prepare social media content for Great Give and organization’s programs on Facebook, LinkedIn, Twitter, and Instagram.

• Update content on website to reflect social posts.

 

Content Writer                                                                                                        September 2020 to December 2000

UR Community Cares                                                                                                               Manchester, CT (Remote)

• Wrote a pitch letter.

• Designed Prezi presentation for organization fundraising.

 

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EMPLOYMENT HISTORY

 

Communications (TEMP)                                                                                                       December 2020 to Present

The Community Foundation for Greater New Haven - The Creative Group                      New Haven, CT (Remote)

• Donor communications experience and knowledge of community philanthropy.

• High attention to detail in managing the Foundation’s website with new content, page linking, and database information.

 

Marketing Coordinator                                                                                                       October 2017 to March 2019

TRUE Commercial Real Estate                                                                                                                     Westport, CT

Lead the marketing for a retail-focused real estate firm, grew 50% from 5 to 10 brokers in January 2018. The ability to manage multiple tasks in a fast-paced environment while maintaining attention to detail. (11employed)

• Marketing campaigns to impact awareness of the client’s available space: Added web content using WordPress, email marketing systems, and other marketing materials.

• Designed a tour book highlighting between 5 to 35 properties in a location, including aerial maps with traffic flow, and vehicle counts to assist clients looking to expand retail locations.

 

Marketing Assistant & OCI Conference Representative                                              October 2002 to October 2004

FreemanWhite, Inc.                                                                                                                                     Charlotte, NC

Marketing team member for a full-service healthcare architecture firm. (100+ employees)

Event representative (Planning) for Outpatient Care Institute, a national conference organization with monthly conferences at venues across the U.S. (2+ Employees, a division of FreemanWhite).

• Proposal Management: Research and write proposals and PowerPoint presentations. Skills include writing, prioritizing, teamwork, using design software, and proofreading.

• Event Management: Registration logistics, conference books, and customer service. Skills used are planning, attention to detail, customer service, and resourcefulness. Took on the role in 2003 when OCI was acquired by FreemanWhite.

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Marketing Assistant                                                                                                    February 2001 to November 2001

Street Construction Co.                                                                                                                              Charlotte, NC

Assisted the Business Development Manager for the up-fit construction company. (20+ employees)

• Business Development: Proposal writing, newsletters, event planning, and database management.

• Implemented surveys: High survey returns from clients to measure satisfaction. Excellence indicator to tracking business model it showed the change from Satisfaction to Unacceptable.

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Assistant Account Executive                                                                                            April 2000 to September 2000

Zlokower Company                                                                                                                                                                New York, NY

A small public relations boutique firm. (6 employees)                                                       

• Implemented campaign strategies by pitching press release, story ideas, media alerts to local and national media, then communicating media hits to clients.

• Measured client’s campaign results in video and print media clippings, monthly status reports and evaluation of goals.

 

Marketing Coordinator                                                                                                                 July 1999 to April 2000

James A. Jennings Co, Inc                                                                                                                    Mamaroneck, NY

Assisted the Business Development Manager for the commercial construction company in Westchester & NYC.

• Developed business contacts by tracking leads entered into a database, responding to Requests for Proposals, wrote project fact sheets, postcards and a newsletter using Publisher. Also entertained potential clients.

• Increased name recognition by writing press releases informing the media of new employees and projects. Also designing promotional material including t-shirt, posters, and client gifts.

• Tracked marketing results by generating weekly reports.

 

Communications Manager                                                                                                        March 1998 to May 1999

U.S. Canoe and Kayak Team                                                                                                                    Lake Placid, NY

A non-profit part of the U.S. Olympic Committee. (7+ employees) 

• Increased team’s exposure by writing and disseminated press releases and press kits to local and national media (i.e. USA Today Olympic Section). In addition to updating Canoe and Kayak’s segment of the US Olympic Committee website.

• Escorted the media at national team events educating them about the sport.

• Raise awareness through reporting on all flatwater and whitewater events in the world resurrected Canoe and Kayak Racing News. Editor of Canoe and Kayak Racing News, a 28 page magazine with five issues a year, responsible for writing and gathering articles, photographing racers, publishing race results and organizing a worldwide volunteer staff. This included a Buyer’s Guide where I was responsible for designing and selling advertising using Adobe Software.

 

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SKILLS

Social Media: Facebook, Instagram, Linked In, and Twitter.

Design Software: Prezi and Adobe Suite: Photoshop, Illustrator, InDesign, Canva, and Acrobat Reader.

Other Skills: Microsoft Office, Constant Contact, WordPress, Photography, and Zoom

 

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EDUCATION

Masters of Arts in Communications (Conc. in Public Relations)                                                 Graduated June 2020

Southern New Hampshire University

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Bachelor of Science in Public Relations/Journalism                                                      

Utica College of Syracuse University                                      

 

Associates of Arts in Graphic Design                                                                                 

Mohawk Valley Community College

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VOLUNTEER EXPERIENCE

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NJROTC                                                                                                                                                June 2021-Present

Board Member                                                                                                                                                                    

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Walnut Hill Community Food Pantry, Bethel                                                                                              2020-Present

Hand out food to vehicles.

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Boy Scouts of America, Bethel                                                                                                                     2019-Present

Committee Member Event Planning

 

Walnut Hill Community Church, Bethel                                                                                                           2014-2015

Helped update new website and write press releases.